What is a Landing Page?
Landing page is just what it sounds like: it’s the page your website visitors arrive at after clicking on a link (in an email, a banner, Google's Adwords and so on…).
Why use a Landing page?
After the users clicks on your promotional advertisement, you have few seconds (8 seconds, according to recent studying) to Capture their attention and CONVERT them from passing users to clients or customers. The way to do that is by creating Landing Pages - a customized sales pitch for the visitor.
Well crafted landing pages almost always support better conversion rates than simply dumping people into the home page of your site. It makes sense. When you drop people into the homepage of your site, it’s akin to asking them to fend for themselves. They arrive and spend a couple seconds before giving up and hitting their back button to move on to you competitor.
Give the same visitors exactly what they were looking for and you will have a captive audience. Be careful not to provide too many distractions in the form of links, or you are likely to lose them before they read your entire message.
Conversion Rate ?
Upon arriving at your site, you want the visitor to do something (e.g., register or buy your product). Your site is not successful until that desired action is taken. When a visitor takes that desired action, you’ve had a CONVERSION. If you have millions of visitors coming to your site daily and no one converts, not only do you have an unsuccessful marketing campaign, but also a big hosting bill.
Attracting traffic is easy. The tricky part is converting it. And that’s the purpose of your landing page.
Where do Dadush.com come in?
We will design your landing page professionally. It will be sophisticated yet simplified and targeted to your audience.